Sean Aroni '27 was a part of the 2025-26 program created by Dr. Kate Keib in collaboration with the Atlanta Hawks to give students an opportunity to get hands-on experience in sports communication. Aroni focused on how the Atlanta Hawks communicate and reinforce their brand identity. Aroni also explored how their storytelling elements show up across digital and physical platforms, as well as how the in-arena experience aligns with these efforts.

Ten Oglethorpe students attended an Atlanta Hawks game on Nov. 4, 2025. Sitting courtside, they got an inside look at the behind-the-scenes happenings: the players warming up, the photographers adjusting their cameras, and the operations team completing their game-day responsibilities. Their visit to the State Farm Arena was part of a program created by Communications Studies Program Coordinator Kate Keib. The program was created to give students hands-on experience in sports

As adaptive sports continue to grow, the conversation around them often does not. Athletes with a disability find themselves in the shadows of non-disabled athletes. Organizations like the Atlanta Hawks basketball team focus their efforts on giving adaptive sports the spotlight they deserve. Photo via BlazeSports website In partnership since 2013, The Atlanta Hawks have supported The BlazeSports America Jr. Hawks wheelchair basketball team through donations for uniforms, equi