Brand identity in action at the Atlanta Hawks

Sean Aroni '27 was a part of the 2025-26 program created by Dr. Kate Keib in collaboration with the Atlanta Hawks to give students an opportunity to get hands-on experience in sports communication. Aroni focused on how the Atlanta Hawks communicate and reinforce their brand identity. Aroni also explored how their storytelling elements show up across digital and physical platforms, as well as how the in-arena experience aligns with these efforts. 

Brand Identity in Action - The Atlanta Hawks Experience (Sean Aroni).pdf

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